Create a strong presence in your local market
Showcase your practice and drive growth as you leverage our national brand and suite of professional marketing resources. We invest millions annually on national advertising to reinforce our values and enhance brand recognition. When you combine those efforts with our turnkey marketing programs, you have many opportunities to increase awareness of your practice in your local market, stand out from the competition and deepen client relationships.
The 8 Key Marketing Activities
Ameriprise advisors engaged in six or more of the 8 Key Marketing Activities have over four times the Net Flows and double the clients acquired compared to the average advisor.1
- Advisor website
Increase the value of your brand to attract clients and prospects with a professional website. You'll have the tools to customize and update your website to reflect you and your practice.
- Social media
Use social media to grow your practice and deepen relationships. Leverage the GoSocial program to create custom posts and access a library of engaging content.
- Online, secure client experience
Clients can register for the secure client site on ameriprise.com and download the Ameriprise Financial app to work with you when, where and how they want.
- Client and prospect contact model
Strengthen your client relationships with a comprehensive communications plan and turnkey systems that include webcasts, newsletters, educational papers, market updates and automated drip marketing systems.
- Referrals, networking and prospecting
Ameriprise offers training and support to help you share your value proposition, build an engaged network and grow your practice through referrals.
- Seminars and events
Host targeted seminars and events to grow your prospect pipeline and deepen relationships. We provide consulting services, preapproved marketing material and field resources.
- Local advertising and media relations
Create your own video to place on your website or to show in your office. You can increase your search presence and build awareness of your practice.
- Practice branding
Bring the Ameriprise brand into your practice — from a simple refresh to a complete renovation. We offer professional design services and contracted discounts.
The strength of our national brand behind you
Our national advertising reinforces the American dream of a better future, and how Ameriprise advisors can help their clients achieve the goal of a confident retirement.
1 Based on Ameriprise advisor-reported business results January 2015 through December 2015. Results not guaranteed.
Some marketing programs and resources are provided to franchise advisors for a fee.
Support may vary for Ameriprise Advisor Group and Ameriprise Franchise Group advisors. Please consult your local field leader or recruiter for details.
Investment advisory products and services are made available through Ameriprise Financial Services, Inc., a registered investment adviser.