Experienced Financial Advisors

• Why Ameriprise Financial
• Financial Planning at Ameriprise
• Our Business Models
• Support for Your Practice
  • Business Development
  • Marketing
  • Research
  • Support Staff
  • Professional Development
  • Practice Acquisition
  • Succession Planning
  • Women Advisors
• Technology
• Transition Process
• Take the Next Step
• Selling Your Practice

Grow with a respected national brand

Leveraging our nationally recognized brand can be a powerful way to grow your practice. We've invested millions annually on national advertising, local marketing and client experience support, including national and local television, radio, print and online advertising. The result? In only five years, we've driven our brand awareness from zero to 60% — a percentage that's comparable with long-established brands.¹

Marketing and advertising to keep your practice top of mind

With our marketing resources, you'll have many opportunities to deepen relationships, engage and educate clients, and create greater awareness of your practice. All the materials and programs are easy to customize using our online AdvisorCompass^® portal.

Our marketing resources include:

• Financial advisor webpage, personalized with your name, address and contact information, to help you establish a professional presence on the internet
• Relationship marketing tools, including direct mail, brochures, proprietary retirement studies, white papers and newsletters
• Turnkey seminars and events, including preapproved materials, workbooks and invitations
• Networking receptions with clients to celebrate your professional achievements, your move to Ameriprise, and other noteworthy events
• Local advertising that leverages our national messaging platform with local and customizable ads
• Office branding that welcomes your clients into a comfortable, inspiring atmosphere
• Client referral systems, including referral rewards and business-to-business alliances

Client loyalty programs

You can also strengthen relationships through our client recognition and loyalty programs, Ameriprise Achiever Circle and Achiever Circle Elite. This select group of clients receives:

• Priority access to our service center
• Special offers and discounts that support your financial planning relationship
• Exclusive limited-time offers from Ameriprise Financial and our strategic alliances

Our Commercials

Our new television ads feature Tommy Lee Jones. They provide an overview of our long history and belief in helping clients achieve their financial dreams.

"Our Anthem"

"Generations"

¹Source: Ameriprise Financial Brand Research.
Note: Some marketing programs and resources are provided to franchise advisors for a fee.