Making a difference in the places where we live and work
At Ameriprise Financial, giving back is deeply rooted in our culture. For more than 119 years, we’ve initiated positive change in the communities where we live and work. We believe our community involvement enables us to actively live our values. Today, we support a diverse group of over 5,000 nonprofits across the country.
Key initiatives include:
- Grant making
- Engaging employees and financial advisors
- Domestic hunger relief
Meeting basic needs
We help the people in our neighborhoods who struggle to meet basic needs such as where their next meal comes from, where they’ll sleep tonight or how they’ll find a higher wage job. We’re here to help them through the three platforms of our Meeting Basic Needs focus area.
- Adult self-sufficiency
Supporting community vitality
We believe communities should be strong, healthy and resilient. We want livable places for all, where neighbors look out for one another, cultural events are well-attended and people pull together in times of crisis and joy. We work to create economic vitality and cultural enrichment through the following areas of focus:
- Community Development
- Cultural enrichment
- Disaster relief and recovery
Volunteer driven causes
Volunteering is part of the culture at Ameriprise and we are proud to support communities through contributions of both service and financial resources. Funding for Volunteer-Driven Causes is determined by current Ameriprise volunteerism.
Engaging employees and financial advisors
One of our company values is "respect for individuals and the communities in which we live and work." Our employees and financial advisors bring that to life by:
- Sharing their personal skills with the nonprofits they’re most passionate about.
- Rallying together during our annual National Day of Service.
- Serving Feeding America member food banks and other hunger relief agencies across the country year-round.
- Organizing volunteer events and sponsoring quarterly drives, supporting families in need.
In 2012, advisors and employees donated more than 50,000 volunteer hours sharing their talents and time. Ameriprise employees are given time off each year to volunteer.
Employee and advisor gift matching, Annual Giving Campaign
We support the diverse interests of our employees and eligible advisors by matching contributions to nonprofit organizations up to an annual maximum of $2,000 per individual through the Ameriprise Financial Gift Matching Program and the Ameriprise Financial Franchise Group Gift Matching Program. Through these programs we are proud to acknowledge and match the contributions of our employees and advisors to more than 5,000 nonprofit organizations.
Our Annual Giving Campaign is an important part of our culture of giving at Ameriprise. In 2013, employees and advisors across the country contributed more than $3.8 million to charities aligned with their personal giving passions. Setting the bar for corporate giving campaigns, eighty-two percent of corporate employees contribute to the campaign. Together with our company match, more than $6.5 million was donated to charities across the country and the globe in 2013.
Domestic hunger relief
Partnership with Feeding America
Ameriprise Financial is proud to partner with Feeding America, the nation’s largest domestic hunger-relief organization, helping the more than 50 million Americans – including 17 million children – who go hungry (source: Feeding America). Since 2009, our company, financial advisors and employees have provided nearly 30 million meals, and volunteered more than 80,000 hours, to help feed hungry Americans. In addition to our philanthropic partnership with Feeding America, last year Ameriprise made grants to 40 nonprofit organizations working to help solve domestic hunger.
We also help fight hunger every fall through our $500,000 Matching Challenge with Feeding America. We match gifts dollar-for-dollar up to $500,000. Each dollar raised during the Matching Challenge provides 16 meals to hungry families at Thanksgiving.
Ameriprise Financial National Day of Service
One in six Americans struggles with hunger. These are often hard-working adults, children and seniors who simply cannot make ends meet and are forced to go without food for several meals, or even days.
Ameriprise Financial is committed to addressing hunger in our communities. Through our National Day of Service, financial advisors, employees and clients make a difference by volunteering at Feeding America member food banks and other hunger-relief agencies across the country helping them prepare for the Thanksgiving holiday. Our 2012 National Day of Service included more than 9,000 volunteers at 350 sites in 47 states.